- What kind of audiences does each social media platform have? – Audiences on LinkedIn are very different from Instagram audiences. distinctly defining your audiences will help you dive deeper into your posting strategy .
- What time zone is my target market in? – Audiences can vary depending on the timezone. It ’ s significant to identify how schedule works for your timezone so you can better allocate your time and energy to the properly audiences .
- When is the highest engagement during the day? During the week? – Larger audiences don ’ t necessarily mean higher engagement. You have to keep cut of when your audiences are active the most, while besides keeping an eye on holidays, events, current trends, and key influencers to see what ’ s attracting the most engagement.
Keep in mind that there ’ s no perfect answer for the question of when ’ s the best time to post on social media – there ’ s only full research and planning. fortunately, we have done the make for you, looking at data from Socialbakers ( now separate of Emplifi ) so you can get the best results for each of your social media campaigns. For the sake of simplicity, we will pull our focus towards US time zones for most of the platforms listed below. Table of Contents
The best times to post on Facebook
Discovering the best times to post on Facebook just got easy with Emplifi ‘s AI. The surveil graph show the possible impressions based on exploiter activity on social media during the meter of day and day of the week. The dark the squares, the higher activity. Don ’ metric ton forget that your posting strategy is precisely adenine significant as your organic reach on Facebook. As these go hand-in-hand, constantly keep your organic scheme in mind when creating your posting scheme. Let ‘s count at the following data from Socialbakers ( now part of Emplifi ) :
- For the US in both PST and EST, the best prison term to post on Facebook throughout the workweek is between 8 am and 10 am. Most people check their phones when they awake or properly before they start their day
- The highest activity is between 10 am to 1 pm, so it ’ sulfur best to post right before the highest bodily process starts
- Activity starts earlier in the morning at 5:00 am on the west coast compared to the east slide
- Users from the east coast are more active later in the evening till about 10:00 promethium
- What ’ sulfur coarse for both coasts is that users are less active on Saturdays compared to the respite of the week
- The best fourth dimension to post on Facebook in the UK is during the morning, between 8 am and 11 am
- The UK ‘s highest activity is in the center of the day from 10:00 am to 3:00 pm. Posting right when the highest action starts will give your post traction throughout the day
- One major remainder between the US and UK fourth dimension zones is that users in the UK are more active during the middle of the day
- The best time to post in Europe is between 7 am to 10 am throughout the weekdays
- Mondays and Tuesdays are the best days to post since activity fades lento into the weekend
- Saturdays are the lowest activity compared to the rest of the week
- On the weekends, you can post later in the dawn from 9 am to 11 am since the highest natural process starts late on
Timings like these are great to know where you stand by benchmarking your posts. The best way to figure out your competitive advantage for your brand or industry is to check your metrics on your Emplifi dashboard. Emplifi features PrimeTime for better contentedness scheduling and print decisions. By having a potent Facebook SEO posting scheme, you ’ ll be able to well maximize your scope and engagement with ache publication recommendations tailored to each of your Facebook pages ‘ active audiences – specially utilitarian if your business runs localized pages in different regions around the earth .
The best times to post on Instagram
Instagram is the top option for influencers and subject creators looking for brand collaborations, and although Facebook ’ s drug user base is larger, Instagram ’ s one billion monthly active users are fabulously engaged .
- Hubspot found, on average, that the best fourth dimension to post on Instagram is during lunchtime or at the end of a typical workday for US time zones — 1 pm and 5 pm
- The best clock time to post television subject to Instagram is between 9 pm and 8 am on any day of the week. Bedtime browse !
- Keep in mind that Instagram is on a non-chronological timeline. however, the clock you post is still authoritative because it impacts how the algorithm decide where to place your content
If you ‘re posting when your followers are most active, your content will pick up steam much faster and Instagram will push it further up the feed, resulting in even more interactions. By knowing the best times to post on Instagram, you can create absorb Instagram captions to take your posting scheme to the future tied .
The best times to post on Twitter
Unlike some early platforms, on Twitter it ’ south less about publishing at precisely the right time than it is about keeping up a healthy volume of tweets so that you stay on your audience ’ s Twitter newsfeed. Digital market guru Neil Patel mapped out a strategy in his in-depth look at the best times to post on Twitter. The data he found on the subject is fascinating for the US market :
- Tweeting at 5 pm EST allows you to catch people as they are leaving the office and scrolling on their change dwelling
- To boost your click-through rates, optimum pinch times will vary a piece : 12 pm (Noon) and 6 pm will net you the most web site clicks both wednesday and on weekends
To create a herculean Twitter market strategy, you should constantly look at your own data to see when the best stake times for your individual occupation would be. On the Emplifi platform, you can easily see when your audiences are the most active on chitter at a glance to boost your betrothal rates .
The best times to post on LinkedIn
With a growth rate of about two new profiles per second and over 500 million members, LinkedIn is the earth ’ south largest professional network. The people using LinkedIn are not looking for botch, they are more concerned in engaging conversations .
- Aim for Tuesdays through Thursdays for the best days to post on Linkedin ( Mondays and Fridays can be a act slow )
- publish between 9 am and 11 am to catch users in their burst of good morning activeness
- Posting early in the day will besides allow your contentedness to pick up some traction for when your hearing checks in again towards the end of the day
Users have created great capacity to generate sales leads for their business through LinkedIn. now that you know the best times to post on LinkedIn, you can attract the right audiences on LinkedIn when they are most engage .
The best times to post on YouTube
When posting on YouTube, keep in mind that YouTube is under the Google umbrella. If you ’ re conversant with Google and SEO, you know that YouTube videos are index and ranked in Google searches .
- The best fourth dimension to post on YouTube ( timezones CST and EST ) is between 2 pm and 4 pm because the highest traffic is from 7 autopsy to 10 autopsy
- As the weekend approaches, Thursday or Friday
- During the weekend, 10 am to 11 am is the best clock time to post since most people are active in the afternoon
In order to get a dependable rank for your YouTube video on Google search, posting earlier before the traffic and YouTube engagement pace increases will give you that advantage .
The best times to post on TikTok
As the iconic app grows every day, brands are trying to find ways to use TikTok for commercial enterprise. A 15-second television can gain a distribute of grip for your brand arsenic farseeing as you post at the right prison term. however, the best times for posting on TikTok can vary throughout the workweek. here are the best times to post on TikTok :
- Throughout the week go for early mornings from 6 am to 9 am, right when people are waking up and checking their phones before they get ready for the day
- Don ’ deoxythymidine monophosphate forget about bedtime browse ! Mondays and Wednesdays from 10:00 pm to 11:00 pm deliver results
- On the weekend, mornings from 7 am to 11 am, and dinner time from 4 pm to 8 pm
here ’ s a point – people have been reposting their TikTok video recording on Instagram, so you can do the same to gain more reach and visibility. Check the best times to post on Instagram mentioned earlier in this web log .
The best times to post on Pinterest
Posting on Pinterest actually depends on the type of pins you post, the boards you follow, and the types of audiences. Content quality is authoritative for Pinterest ’ south algorithm since the platform uses Smart Feed, which was designed to create a more individualized feed for Pinterest users. To improve your Pinterest commercialize strategy and to get your pins into more personalized Smart Feeds, Pinterest takes into account three things : image quality, meaningful descriptions, and reproducible pin to contribute to the Pinterest community .
- The best time to post on Pinterest is between 8 pm and 11 pm and between 2 am and 4 am
- If most of your consultation works a 9-5 job, the best clock to post on Pinterest is before/after work hours and lunchtime ; invalidate post pins during working hours
- General gratuity : you can never go faulty with bedtime browsing from 8 pm to 11 pm
The best times to post on Snapchat
Snapchat is used on a daily footing and it ’ mho one of those nocturnal apps that keeps bedtime browsers entertained till they fall asleep. other than personal use, Snapchat for business is great for marketing your clientele with inadequate, quality content. So how can you get the most out of it ?
- ideally, the best day to post on Snapchat is every day. Keep the frequency up by adding content to your stories at least 2-3 times a day
- target bedtime browsers from 9 pm to 11 pm
The takeaway
Whatever your social media goals are, there is no one-size-fits-all solution for posting at the right time. It takes accurate plan and research to very get the results you need to improve your future campaign. And it ’ s not comfortable, you may not be satisfied with your first campaign results, but that ’ s why you have to create prosecute message and organize your social media posting schedule to the T. Knowing the best times to post on social media can truly improve your content strategy and help you understand more about your audiences. Editor’s Note: This article was originally published on socialbakers.com. Any statistics or statements included in this article were current at the time of original publication.
