You know that your electric potential fans and customers are on Facebook. Facebook rise can help you reach them .
Bonus : Download a free steer that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.
A Facebook boosted mail is barely like a unconstipated Facebook post. Except, you spend a little money to promote it to people who would not see your organic post. It ’ s the simplest shape of a Facebook ad, and you can create one in merely a few clicks .
here ’ s some sober up news for Facebook marketers : organic reach is down to 5.2 %. You merely can ’ t trust on the Facebook algorithm to get your constituent content in front of all the users you want to reach. even people who like your page may see fair a fraction of what you post .
Facebook ’ s Boost Post push button is the fastest and easiest way to get your Facebook posts in front of more eyeballs. hera are some of the key benefits of boosting a Facebook post :
- You can reach more of the right people. Boosting a Facebook post expands your audience beyond people who already like your Page. With the built-in targeting options, you can be sure you’re reaching the people who are most likely to be interested in what you offer.
- You can create a basic Facebook ad in just a few minutes. Just choose an existing post and select a few options (your goal, call to action, audience settings and more). It all happens on one screen, and you can be up and running in five minutes or less. You can even create your ad from your mobile device.
- You get access to analytics. When you boost a post, you get access to analytics that show you how well the post performed. This helps you learn what works best for your Facebook marketing goals, so you can refine your Facebook strategy over time.
- You can extend your Facebook reach to Instagram. When you boost a Facebook post, you can choose to have the content appear as a boosted post on Instagram as well. This is an easy way to reach even more potential new followers and customers.
Facebook ads vs. boosted post
As we ’ ve already said, a hike post in truth is a simple shape of Facebook advertise. But it does differ from regular Facebook ads in a few key ways .
here ’ s a summation of how hike posts and traditional Facebook ads are different .
As you can see, regular Facebook ads offer many more options. That said, if boosting a Facebook mail supports your craved ad objectives, it is a fast and easy way to promote your business on Facebook and Instagram. sometimes, there ’ s no necessitate to make things more complicate just because you can .
Facebook boost post features
A Facebook boosted post has the same features as a regular Facebook post, with a few extras .
merely like any Facebook post, your hike content can include text, an image or video, and a connection .
extra features of Facebook boosted posts include a call-to-action clitoris and the ability to track ad metrics for the post .
Facebook boosted post cost
You can boost a Facebook post for a little as $ 1USD per day. The more you spend, the more people your ad will reach .
As we explain in the detail steps below, you can set your boost post budget using a luger that shows you how many people you will reach for your choose spend .
This allows you to make informed decisions about how much money to use for your hike post .
The handy thing about the Facebook boost post feature is that you can use it to create a bare Facebook ad with good a few clicks .
here ’ s how :
1. Go to your Facebook Page. ( Don ’ thymine have one ? Check out our detail instructions on how to set up a Facebook Business Page. ) You can use either the network interface or the Facebook app on your mobile device .
2. scroll to the post you want to promote and click the blue Boost Post button below the mail .
3. Select the goal for your boosted post. ( Need some help ? Check out our post on setting SMART social media goals. ) If you ’ re fair getting started and you ’ rhenium not certain which goal to select, you can let Facebook choose the best finish based on your settings .
4. Choose what the call-to-action button in your Facebook ad will say. The options will vary based on the finish you selected in the previous step .
5. Choose the audience for your boosted post. You can choose an audience of people who already like your page, people who like your page plus their friends, or a fresh custom consultation using Facebook ’ s targeting options .
The broad targeting categories include sex, placement, and senesce. You can besides use the detail target options to narrow down your hearing quite a bite .
You can ’ deoxythymidine monophosphate get quite as specific here as you can when creating an ad in Facebook Ads Manager, but you hush have batch of options to work with .
If you need help with your targeting scheme, check out our Facebook ad targeting tips .
As you adjust your audience, Facebook will show you your estimated results .
6. Choose your duration and timing. Select how many days you ’ d like to boost your post for .
Using the “ Run ad on a schedule ” toggle, you can decide to boost your mail lone on specific days of the workweek or particular times. This can be useful if you know when your consultation is most probably to be on-line .
It ’ randomness besides useful if you want people to call or message you, since you can choose to only boost the post when you will be available to respond .
7. Use the slider to set your budget. This is the sum come you will spend for the duration of the rise. The minimum is $ 1USD per day.
8. Choose your ad placement and select your payment method. If you have set up a Facebook Pixel, use the toggle switch to connect it to your ad for more detail analytics .
9. Check your ad preview and estimated results. When you ’ re glad with what you see, cluck Boost Post Now at the buttocks of the screen .
That ’ s it ! You have created your Facebook boosted post .
This might look like a distribute of steps, but they ’ re all very square and you can tackle them all from one screen .
How to boost a Facebook post from Hootsuite
rather than boosting a station using the Facebook interface, you can besides boost a post directly from your Hootsuite splashboard .
One key advantage of using Hootsuite to boost your Facebook posts is that you can set up automatic boosting. With this sport, Hootsuite mechanically boosts any Facebook posts that meet your choose criteria, e.g. reach a certain floor of engagement. You can set up a budget limit to stay in command of your ad spend .
here ’ s how to set up automatize promote, deoxyadenosine monophosphate well as how to boost individual posts within Hootsuite :
technically, there are not many edits you can make directly to a boosted post on Facebook .
While the post is boosted, you will not be able to edit the text, connect, image, or television. You can only edit the audience, budget, duration, and payment method acting — not the post itself .
In fact, if you click on the three dots icon you normally click to edit a Facebook post, you will see the choice to edit the military post is merely not there .
It ’ mho decidedly a best exercise to proofread your text, double-check your links, and make indisputable you ’ re wholly glad with the effigy or video recording before you boost your post .
That said, mistakes sometimes happen. fortunately, there is a workaround to edit a boost post .
here ’ s how to do it :
- Go to your Facebook Page and find the post you want to edit.
- Under the boosted post, click View Results.
- Click the three dots in the top right, then click Delete Ad. This does not actually delete the post. It simply cancels the boost. However, note that you will lose analytics results for the boost so far once you take this step.
- Go back to your Facebook Page, find the post again and click the three dots to edit the post. Once you are happy with the post, you can boost it again by following the steps described in the previous section.
In some cases, it might be easier to merely delete your post and start over. however, if you have already got likes, comments or shares of your boost post, this method allows you to retain that engagement .
Facebook boosted post tips
here are some ways to make the most of hike posts .
Boost a post you’re tagged in
If you work with influencers or early mark advocates to create post content, you might want to boost posts they create in which they mention and tag your sword .
reference : Facebook
To do then, go to your Facebook Page Insights and snap Branded Content to find eligible posts .
Monitor and refine your results
Click View Results from any promote post to get detail metrics about how the mail is performing .
Monitoring your results and comparing them to the goals for your ad is a critical way to learn what works and what doesn ’ thyroxine. Over time, you can refine your hike post scheme to get a better retort on investment .
Facebook research shows that ads developed through testing cost less over time .
Boost posts that are already seeing engagement
When a mail gets lots of likes and comments, that ’ s a clue the capacity resonates with your existing audience. It ’ sulfur besides a signal you might be onto something worth sharing with a broader herd .
Boosting a position that ’ mho already got likes and comments besides serves as a class of social proof for your post. People learning about your brand for the first time may be more likely to trust your subject if they see enough of existing engagement from others .
You can find out which organic posts are performing best ( and are therefore desirable of a promote ) by checking analytics on the Insights yellow journalism for your Facebook commercial enterprise page. You can besides check for high-performing content in Hootsuite Analytics .
Use Facebook boost post to build your audience across networks
We ’ ve already mentioned that you can choose Instagram as an hearing when boosting your Facebook post. You can besides choose an Instagram post to boost to Facebook .
From your Facebook Page, just click Ad Center in the leave column, then Create an Ad, then suction stop Boost an Instagram Post .
Check the preview to make certain you ’ re happy with how your Instagram post will look on Facebook.
Boost your Facebook posts and manage your other social media channels in the same easy-to-use dashboard with Hootsuite. Plus:
- Schedule posts
- Share video
- Engage your audience
- Edit images
- Measure your performance with analytics
- and more!
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easily manage your Facebook page ( + other social media accounts ) and save time with Hootsuite. Schedule, engage, analyze, do .
