The biggest let down of Ishq Forever is the story, writes Namrata Thakker.
February is the calendar month of love and so it ‘s the best time for amatory movies to make their direction to cinema halls.
No wonder then that three loves stories have already hit the screens so far : Sanam Teri Kasam, Sanam Re and Fitoor .
sadly, none of them managed to create any magic on screen .
The latest secrete Ishq Forever joins the bandwagon. Starring Ruhi Singh, Krishna Chaturvedi, Lisa Ray and Jaaved Jaaferi, Ishq Forever is the desi adaptation of the Hollywood rom-com Chasing Liberty .
It ‘s not an official remake but it would have been better if the makers had barely bought the rights alternatively of lifting the basic report and making a sad heist .
Ishq Forever is about a free-spirited rebel Riya, played by Ruhi Singh, who is studying in South Africa. She loves her freedom but when her forefather becomes the Prime Minister back home, her life changes completely .
Ruhi gets tight security, and that ‘s when natural agents Naina ( Lisa Ray ) and Amitabh ( Jaaved Jaaferi ) enter the picture. They follow the new daughter wherever she goes and Ruhi starts feeling stifled .
so on her birthday, she runs away from her party, as she wants to be rid and away from all the security .
Helping her escape is none other than the hero of the film Krishna Chaturvedi, whose character is called Aryan Shekhawat.
From then on, Ishq Forever is like any other cliched Bollywood movie with done-to-death dialogues .
Yes, there are a few twists in the plot but nothing that makes the movie extraordinary, or even enjoyable .
Chasing Liberty was largely shot in and around Italy, whereas in Ishq Forever gives you a enlistment of South Africa. The makers have captured the place breathtakingly well .
Music composer Nadeem Saifi makes comeback with this film but he hardly delivers. The music and songs do n’t have the belly laugh factor that you would expect from a composer like him .
Performance fresh, Ruhi Singh and Krishna Chaturvedi are precisely okay. While Ms Singh is seen flaunting her curves throughout the film, she truly needs to work on her acting. There are times when she acts extraordinary. Her negotiation delivery besides is n’t quite there .
As if that was n’t adequate, her chemistry with Krishna is knit drilling despite all the lip-locks .
Lisa Ray and Jaaved Jaaferi do their best to play out their parts but there is nothing to boast about their act .
Jaaferi, who is known for his comic clock, did get a few chuckles out of me but that ‘s it. The makers have n’t in truth explored his acting in the film which is a pity because he has given many fine performances in his career .
Like Jaaferi, Lisa Ray barely contributes to the film, and we in truth wish we saw a lot more of them .
If you have seen Chasing Liberty, stay aside from its Hindi doppelganger. If you have n’t seen the English film, still stay away from latter anyhow !
Rediff Rating: 
