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Instagram has become a cornerstone of many brands ’ social presence, driving profitable dealings to landing pages, growing conversions, and building an engaged hearing .
If your Instagram presence international relations and security network ’ t quite american samoa robust as you ’ ra hop, it might be time to learn how to sharpen up your strategies for getting real, constituent followers on Instagram. The larger your consultation grows, the more opportunities you have to engage with users and create unique experiences for them .
The organic eminence is significant : sometimes brands take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere, but these shortcuts are never worth it, as the Instagram algorithm regularly gets update to weed out paid, low quality accounts and interactions .
not to mention, the count on your Instagram following ultimately means nothing if it doesn ’ triiodothyronine represent an engaged fan following that makes purchases, visits your bring pages, and advocates for your brands with friends and followers. Start building your presence up the right way with these tips on getting more Instagram followers.

10 Ways to increase Instagram followers

1. Optimize your Instagram account

Before you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account amply optimized. Think of your brand ’ mho Instagram bio as the “ home page ” to your account .
instagram link in bio example
Without a bio, image captions, a proper username or profile image, how will people know the bill belongs to your brand ? It might seem obvious, but on Instagram your bio and double help form the foundations of your sword identity. The connect in your bio is your one spot to drive Instagram traffic to your site, so optimizing your history is necessity .
If you ’ re changeable where to link, try marketing or merchandise pages that relate to specific keywords, hashtags or campaigns on your Instagram score. Linking to your home page is OK–but why not give users a cohesive know when moving from your bio to a site ? This has led to the popularity of IG link landing pages that host relevant links to the survive few pieces of contentedness mentioned on a mark ’ sulfur feed, and “ link in bio ” posts that help direct audiences to those links .
additionally, keep your username ampere search-friendly as possible, which normally means sticking close to your actual brand name. If your business appoint is longer, shorten it to something your hearing would recognize. Don ’ metric ton add numbers or special characters to your username, and if potential keep it in-line with other social media handles you already have .
The best way to optimize your account is to create and follow an Instagram market scheme. Download our release guide to get started .

2. Keep a consistent content calendar

The worst thing you can do when trying to get followers on Instagram is to post subject at random, haphazard times. If you ’ rhenium lucky adequate to get users following you in the begin, you don ’ deoxythymidine monophosphate want to make them forget they followed you in the first put .
To combat this, keep to a regular post agenda. typically, brands shouldn ’ thyroxine post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. approximately 200 million Instagram users log on day by day, then to cast your final even wider, try publishing a few times throughout the integral day .
In fact, our very own research on the best times to post to Instagram pinpoints the top times to post for multiple industries, or you can follow our inquiry of the best times across all subject areas below :
best times to post on instagram global
Sticking to a agenda will help you build a consistent experience for your followers and keep them in the know of your brand. But if you ’ re wondering how you ’ re going to remember to publish at these different times in the day, we ’ ve got you covered with Sprout ’ s scheduling and optimum times features–read on for more details .

3. Schedule Instagram posts in advance

While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall date they receive .
There ’ s a batch your trade name can do to raise visibility, and nowadays with Sprout Social, scheduling Instagram contented is one of them. With our newest tools, we can help your post schedule contentedness through an comfortable work .
By scheduling content in progress, your entire team can see campaigns and schedules more efficiently. It ’ randomness always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a coherent flow of content at the same clock time .
sprout publishing calendar
You can besides use Sprout ’ mho patented ViralPost sport and let us do the employment for you. ViralPost analyzes your own account ’ s betrothal history and identifies the optimum times for you to post algorithmically .

Perfect your Instagram content plan with Sprout Social
In addition to scheduling a complete mental picture of your Instagram contentedness calendar, Sprout offers even more features to perfect your brand ’ s feed .
share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every view of your presence is genuine to your sword vogue .
Get a hands-on look at these features and more with a 30-day release trial of Sprout .

4. Get partners and brand advocates to post your content

When you ’ re learning how to get more Instagram followers, it ’ second important to know the value of your consultation. The larger your follower reckon grows ( organically ), the more buyers and concern customers you will have .
The best way to get customers to follow you is to get in battlefront of them and be present. It ’ randomness critical to be present on your own Instagram equally well as others. Try sponsoring user-generated contented to get your mark in customers ’ feeds. You can besides hold Instagram contests to get your brand
out to a larger audience. These types of campaigns build social proof by showing your fans are invested enough to repost your content or create their own UGC .
Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like noteworthy influencers in your quad, to share your content to their audience .
barely make certain you ’ re providing something of value. The concluding thing you want to do is seem excessively salesy. Find commercialize collaborations and co-marketing plans with early businesses to build your Instagram audience .

5. Avoid fake Instagram followers

There ’ s a huge remainder between an Instagram report having fake and legitimate followers. It might seem tempting to plainly purchase Instagram followers, but the backfire outweighs the perks of organic follower growth .
Fake Instagram followers tend to :

  • Deceive new followers: If users come to an inactive Instagram feed with tens of thousands of followers, it will lower the account’s credibility. Don’t trick people into following you. Build trust and long-lasting relationships for better engagement.
  • Have no ROI: It might seem easier to buy followers, but your acquired bot or unmanned new followers won’t be purchasing anything. People follow brands on Instagram for a reason–they like what you’re posting or your company in general. These are actual spenders and bring monetary value to your business.
  • Create little-to-no buzz: If you have 10,000 fake followers, how many are going to comment, like and share your content? More than likely, these bot or fake accounts will be cleaned up by Instagram, deleted and make your posts seem like engagement graveyards.

real people have the ability to parcel, like, comment and engage with your Instagram posts. additionally, these users enjoy when there ’ south person on the other side responding .
lush engagement on instagram
For case, Lush Cosmetics takes the time to answer assorted intersection questions, which results in users coming spinal column, following or possibly sharing with others. These interactions will always have more value than a set of inactive followers .

6. Showcase your Instagram everywhere

How are people going to find an account unless you promote your Instagram ? Make certain your Instagram account is listed with your web site and other sociable networks .
Creating visibility and awareness is one of the best ways to get discovered. If you truly want to get more Instagram followers, let people know where to find you. You could add social media buttons to your web site and web log to help promote social shares across all your networks ampere well as show people where to find you on Instagram .

Another bang-up estimate is to cross promote across your social media accounts. The museum of Modern Art regularly spreads awareness about its Instagram through Twitter. You can well leverage your early social networks to direct users to your Instagram .
however, make surely that you ’ re not just asking for a follow. rather you should try to promote singular capacity on your Instagram so users have a reason to follow you there. fortunately, with Instagram adding a long ton of newly content and television features like Stories, IGTV and Reels, you have a big opportunity to build followers through creative message .
Instagram Stories are among the most popular types of social content for Gen Z

7. Post content followers want

While this is easier said than done, it ’ mho smart to learn what content your followers want to see. You ’ ll cursorily find on Instagram that some subject performs better than others. This is why testing is so significant .
Whether it ’ s filters, captions, content types or post times, the smallest detail can make all the deviation. Keep your ear to the ground with fresh Instagram trends indeed you know you ’ re posting popular content .
To take your analysis a step further, your mark should invest in Instagram analytics tools. This will make it easier to track, benchmark and analyze Instagram content across accounts .
instagram competitor report in Sprout
Be confident in your contentedness scheme by analyzing different filters, captions and more to see what works best with your audience. If you ’ rhenium diffident where to start, try analyzing your competitors .
You shouldn ’ deoxythymidine monophosphate directly copy your competitors, but it ’ sulfur smart to take notes on what they ’ ra doing or posting that drives engagement. A little competitive research can go a long direction. You can use our Instagram Competitors report to get a look at what ’ s working for other brands in your diligence .

8. Get the conversation started

One of the best ways to make users aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers want to engage with visual-first content like photos ( 68 % ) and video ( 50 % ), followed by 30 % who want to engage with text posts. Instagram is the perfect meet for this hearing profile, pairing attention-getting visuals with captions that can be merely as engaging when you perfect your Instagram caption copywriting skills .
sticking to the most popular content types can help you figure out how to get more followers on Instagram
People are continuing to use social media as their contact reference point for brands, whether its for ad-lib questions and chat, serious customer care queries, or praise for their darling brands and products. And for your business, you need to be supportive and communicative on Instagram .
Try to respond to as many questions or comments as possible, because it could mean the difference between getting a newfangled customer, follower or improving your relationship with your consultation. Our Index research besides showed 89 % of consumers will buy from a mark after following on sociable, so it ’ south important to secure the attention and loyalty needed to convert a visitor to your profile into a follower .
actions consumers take when following brands on social - including 89% that buy from the brand

9. Find hashtags that convert

One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential instrument for discovery and allowed us to extend our sociable reach. As a seller, you want to build your community by gaining followers and hashtags provide fair that .
For starters, find hashtags that are not besides populate. sociable Media Examiner points this theory out by explaining how the hashtag # love has more than 184 million photos connected to it. Trying to highlight your Instagram message in a ocean of millions of pictures and videos is not an easy thing to do .
You have to find hashtags that people in your prey hearing are more likely to check. If a relevant connection is made, these users will be more probable to follow your account. Unique, branded hashtags are one manner to group posts around hyper-relevant contented to your trade name and campaigns .
For case, M & Ms does a great job at focusing hashtags to an event where they are participating. By using hashtags like # mmspotlight, the post targets its consultation more directly where the foreground concert event happens and creates awareness .
Understanding how your hashtags perform on Instagram is besides just ampere critical to using them. And with Sprout Social ’ s hashtag analytics tools, you have target access to hashtag performance and custom data to see what ’ s working best .
sprout IG Hashtag report
Don ’ deoxythymidine monophosphate go blindly into the hashtag population, know what you ’ re tagging so you can build your following .

10. Make your Instagram followers happy

last but not least, when you make your Instagram followers glad, you see the return in audience growth. We ’ ve given you plenty of tips for brainstorm and schedule message, then put them into practice in a way that feels real to your sword spokesperson. In early words, avoid seeming needy, sales-driven or automatic.

For many accounts, this means sprinkling in posts that are legitimately designed to bring a smile to followers ’ faces and build customer relationships. Don ’ triiodothyronine forget to provide contentedness to your followers as if they were friends on your personal feed : this might include posting memes, inspirational subject, or just re-sharing matter to photos or artwork ( all by rights credited, of course ) that can give your followers a short mental pick-up during the sidereal day .

More tips for your Instagram presence

Developing an Instagram succeed is a many-sided march. Knowing the ins and outs of best practices on the network will help your strategies be more effective. Learn more with these guides to some of the most authoritative IG essentials :

How are you growing your Instagram following?

Instagram continues to grow in popularity with audiences, so drive advantage of these tips to get followers will help you increase your reach. If you ’ re fix to put Sprout ’ s herculean tools behind your Instagram management, start a free trial today .