flush as Instagram is in the testing stages of removing public Like counts from posts, the measured is here to stay as an internal measurement. Instagram Like removals have already been tested in several countries, including Australia and Canada, and as of this article ’ second publish date, the test has been extended to the US as well. right now, we don ’ thyroxine know what will ultimately happen with public Instagram Likes so far but importantly for brands and influencers, your analytics will still show the counts .
The under is a medley of tips that we ’ ve assembled to help increase your Instagram Like counts per mail. We ’ ve skip fundamentals like taking estimable photos and being coherent but it ’ sulfur always a good estimate to keep them in beware. These Instagram for commercial enterprise basics are the foundation for your scheme while these tips are the enhancers that can help you get the most out of your content .
9 ways to get more Likes on Instagram
1. Get inspired by other brands and industries
Where do you pull your inhalation from ? If you ’ re only following your industry or your circle of friends, you won ’ t find clean ideas. rather, take clock time to research and find inspirational accounts to follow. Make this a combination of your industry, associate industries and industries wildly outside your circle. evening if the customer base international relations and security network ’ t the lapp as yours, chances are that you ’ ll be able to find some inspiration in their posts ’ strategy to extrapolate for your own.
Williams Sonoma uses illustrations to highlight some tips that otherwise might ’ ve been complicated with a photograph. It ’ sulfur clear, easy-to-read and ties in with the holidays in a timely manner. so while this particular topic might not be relevant to your brand, you can easily see the takeout of using an example to talk about a tough topic .
2. Run a Like-based contest
Some of the highest engage content on Instagram are centered around sales and giveaways. People love to enter contests and the easier they are to enter, the more date you ’ ll get .
To run a Like-based photograph contest, you ’ ll need one of the entrance requirements to be that they must like the military post. normally, the early two requirements will include following the bill and tagging a acquaintance or two. Liking a post for an entry is such a low barrier that you ’ ll be sure to receive quite a lot of battle .
In this model, Soma upped the contest ante by partnering up with another brand and multiple influencers in the health and health quad. The contest benefits all of them with brand photograph and they get the Instagram Like count hike, excessively .
3. Work on a hashtag strategy
One of the easiest ways to get noticed organically is to utilize hashtags to your brand ’ sulfur benefit. That doesn ’ triiodothyronine beggarly spam tagging every post with # crown, # amazing or # hair’s-breadth. It means being selective in your hashtags, both brand and industry. When you have a sword hashtag, it ’ s easier to find associate subject and influencers. industry hashtags work to help you see what ’ s trending in your discipline and ensure you ’ re not missing out.
To find the best hashtags for you, start by reading up on hashtag strategies. You can besides use analytics like Sprout ’ s Instagram report to see which hashtags received the most engagements. To go beyond the hashtags you ’ re using and learn more opportunity in your industry, you could use a social listen tool like Sprout ’ s to hone in on hashtags you may be missing from top posts in your recess .
Madewell ’ s hashtag scheme on this post is pretty childlike. It uses three brand hashtags : two of their own and one of the featured trade name. It besides added on a # collabs hashtag to put it into the rest of the collaboration posts out there. You ’ ll besides notice that the hashtag in the caption is kept minimal : there ’ s lone one. The remaining three hashtags are added as a comment to keep them from distracting from the subtitle .
4. Tag the right accounts
Give credit where credit is due. When relevant, tag on the post and in the caption those that you are working with. For example, if you have big products or people in your photograph, tag them on the military post. It takes little clock and it gives credit to the makers. Oftentimes, these tags result in the brands liking your post and commenting on them .
CB2 frequently reposts their customers ’ photos or talk about who contributed to a quad ’ randomness styling. In this detail post, they ’ ve tagged the designers, product and venue. For the ship’s company, tagging the designers and spaces that use their products enhances customer commitment and acknowledges their bring. It ’ s a win-win situation for everyone involved .
5. Ask to tag a friend
always seen an Instagram mail that was indeed matter to that you immediately wanted to tell a ally ? When this happens, you normally have a few options : copy the associate and text it to them, send it via DM or tag them in a gloss. If you have message that is concern or fishy, asking users to tag a friend is an easy step. They were likely already going to tag person anyhow so this is just the next step .
These two examples are different but they inactive produce the same results. One is instructive while the early is plain punch-drunk. however, both directly ask followers to tag a friend. The resultant role is plenty of likes and eminent engagement .
6. Tag your post’s location
specially relevant to travel and retail brands, tagging a localization ensures that your photograph comes up when people are looking at a location. It ’ mho easily adequate to do and shouldn ’ t take more time out of your publish time.
many Instagram-savvy diners besides use Instagram to research the best food and drink in options at a restaurant. By opening up a tag location, they can easily find photograph of the meals they want to try out. If your content is good, the Instagram Likes will come in organically through the localization tag .
Vogue Living location tagged the city in this post. For those who want to visit or learn more about the locate, they can explore all the posts in the location. It ’ randomness besides possible that others will land on this post because they were looking at Puglia as a likely vacation smudge. Those visitors are the ones who will add on to the likes .
7. Make your captions just as good as your photos
We all know already that excellent media is a cardinal to creating a captive hearing. But what about the accompanying subtitle ? Don ’ thyroxine gloss over that section as unnecessary or go on autopilot with your words. With the mighty spirit and voice, your captions can be good deoxyadenosine monophosphate captivating as your photos .
Developing good captions a priority means creating an expectation with your audience. They ’ ll look forward to the future stake ’ s captions and spend more time with your posts. Writing engaging captions is a skill that can be developed over time .
The New Yorker is known for its words and photos and their Instagram bill doesn ’ triiodothyronine fail in this regard. With the correct excerpt from a firearm, the lector is drawn into the story and wants to learn more about the child in the photograph .
8. Go with a meme or trend
When used strategically, memes and trends in posts still drive engaging results. There are whole meme accounts on Instagram dedicated to themes and topics. To incorporate this into your own score, you ’ ll need to first make sure you have the properly consultation for this. This means that they ’ ra intimate about pop acculturation and are on the internet frequently adequate to recognize a meme when they see it. For some brands where this type of temper international relations and security network ’ t a fit, a meme could be more estrange than helpful, so construct sure you ’ re tuned into your hearing before going with something fair because it ’ second swerve or viral .
The DFW airport posted this meme in between photos of planes. It ’ s very specific to their history and is hilarious to those who understand the meme. It besides has merely the right come of eccentric in it .
9. Mix up Instagram content types
With the introduction of Stories, Instagram ’ s subject types expanded. possibly relate, feed post employment dropped at around the lapp time. however, battle in cosmopolitan is fair more spread out among the content types. The system of measurement now includes video views, post likes and even Story replies .
What this means for you is that you should take advantage of the different types and traverse promote them when you ’ re able to.
Trader Joe ’ s story did a single mail on their newest feed post. It ’ s a common tactic to grab those who watch Stories more to drive them to the prey. If the user is matter to, they ’ ll click through and like your post .
Drive more Instagram engagement
Feeling confident in your scheme to get more Likes ? Keep on building your presence with these all-important guides to marketing on Instagram :
How to organically increase your Instagram Likes
There are many ways to increase your Instagram posts ’ Like count, even if the populace metric might be hidden soon. From adding a location tag to trying out a meme, having more Instagram Likes is precisely one small way to help your trade name get more visible on platform .
To ensure that you ’ ra maximizing your post ’ s likely, use Instagram ’ s native analytics to find a bespoke time for you or use recommend times like the chart below as a start indicate .
Armed with these Instagram Like-boosting tips in mind, you ’ ll be on the way to greater success in your Instagram battle. Tweet us @ SproutSocial to share what strategies have worked for you .
