What is an influencer?
An influencer is person with a loyal and larger than average social media following. Some influencers have vitamin a few as 3,000 followers !
Influencers are paid by brands to create and post promotional content.
How many followers do you need to be called an influencer?
There ’ s no dim-witted answer to this wonder. Influencers fall into a count of unlike categories, depending on the count of followers they have .
NANO INFLUENCERS
Number of followers: from 1,000 to 5,000
A few examples: The Girl in the Tartan Scarf and Bristol Food Critic.
Why do brands like to work with nano influencers? Nano influencers create content as their side bustle ; but their authenticity and relatability mean they have some of the most patriotic followers around .
They ’ re seen as the guy or gal next door — thus people trust what they have to say. This means brands can count on unbeatable levels of betrothal .
MICRO INFLUENCERS
Number of followers: from 3,000 to 100,000
A few examples: The House that Colour Built and Marianna Reads.
Why do brands like to work with micro influencers?
Micro influencers occupy slightly of an influencer market gratifying point .
Their services are reasonably priced, they have decent compass and they offer great levels of engagement because they broadly have a niche following .
These are the types of influencers we work with at TRIBE. Meaning if you have 3,000+ followers, you can start making money as an influencer .
MACRO INFLUENCERS
Number of followers: 100,000+
A few examples: Shona Vertue and Schultzzie.
Why do brands like to work with macro influencers?
Macro influencers have reached internet celebrity status. They have loads of followers .
This means they probably don ’ metric ton engage with their followers a much as nano and micro influencers do, but brands can count on impressive reach for any promotional content posted .
MEGA INFLUENCERS
Number of followers: 1million+
A few examples: Global celebs like The Kardashian/Jenners and Cristiano Ronaldo. Plus professional influencers who have become family names, like Mrs Hinch Home .
Why do brands like to work with macro influencers?
When working with mega influencers, brands accept that engagement won ’ triiodothyronine be particularly high. Mega influencer followers tend to be a disparate group so only a small proportion will be at all matter to by a particular post .
however, brands know that their promotional post will reach millions of potential customers, so some are train to pay big bucks for this prerogative .
Quantity or quality?
When working with influencers, brands choose to prioritise quantity OR choice .
Some brands want to reach the largest number of people possible. Others focus on creating fewer, high-quality leads that are more likely to convert into sales .
This means that angstrom long as you have at least 3,000 followers, it ’ s possible to find brands who will be super happy to collaborate with you .
Do you need to reach out to brands?
You could ; but at TRIBE, we do that for you .
Via the TRIBE Influencer app, you can access daily campaigns from some of the populace ’ south biggest brands—like Nestlé, Tic Tac, Ferroro Rocher & more—as well as more niche ones that could align well with your audience. so, you create content promoting the brands you choose to work with and then get paid if you ‘re approved. It ’ s very that dim-witted .
Join TRIBE today and start earning doing what you love !
