This guide will share everything you need to know to start using Instagram television to grow your business. Let ’ s dive in .
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The 4 Types of Instagram Video
Yep – there are four different types of video recording on Instagram alone. And it ’ s important to understand the differences and quirks. Each type of Instagram video recording has different specifications and suits some situations more than others, although the best Instagram video format is MP4. here ’ s a promptly summation of the four types of Instagram video and the recommend specifications for each .
1. Feed Instagram Videos
Standard Instagram videos have been viewable in the Instagram feed since manner back in 2013. You ’ ll see them while scrolling down your feed or browsing the explore check. Most brands use feed videos to share their more professional and planned-out Instagram television. These videos can be vertical, square, or horizontal .
Length: Ranges from 3 seconds to 60 seconds distance : Ranges from 3 seconds to 60 seconds
- orientation course : Vertical, square, or horizontal
- aspect Ratio : A minimum of 1.91:1 and a maximum of 4:5
- Dimensions : 1080 by 608 pixels for portrayal / 1080 by 1350 pixels for landscape
2. Instagram Video Stories
Instagram Stories launched in 2016 to compete with Snapchat Stories. These erect television snippets tend to be pugnacious around the edges than feed videos. many accounts use Instagram Story video to showcase the more personal side of their brand to their Instagram followers.
- length : up to 15 seconds per Instagram Story television
- orientation : vertical
- aspect Ratio : 9:16
- Dimensions : 1080 by 1920 pixels
3. Live Instagram Videos
Instagram Live lets you broadcast a live television stream to your followers. This is a fantastic way to interact with your audience in real-time in an campaign to deepen customer relationships. Like Instagram Stories, Instagram Live television are much spontaneous and uncut. As a result, most viewers won ’ deoxythymidine monophosphate expect an Instagram Live television to be as master or a polished as a Feed video. alternatively, it ’ second all about actual connection and authenticity.
- duration : Instagram Live television can be up to 60-minutes long
- orientation : vertical
- view Ratio : 9:16
- Dimensions : 1080 by 1920 pixels
4. IGTV Videos
IGTV is a relatively new Instagram video format that was launched in 2018 in an campaign to meet the growing demands of video recording subject consumption. The service can be accessed from the Instagram app or from a dedicated IGTV app. IGTV is placid in the early stages of far-flung borrowing, but it ’ s likely that IGTV will continue to grow as more Instagram users start using the medium.
- distance : between 15-seconds and 10-minutes farseeing ( unless you have a lot of followers or get verified, in which subject videos can be up to 60-minutes long )
- orientation course : vertical
- view Ratio : 9:16
- Dimensions : 1080 by 1920 pixels
How to Post a Video on Instagram
Follow these eight simple steps to upload a video recording to Instagram. 1. Go to the Instagram app. 2. Tap the “+” icon at the bottom of the screen.
3. Select the video you want to upload, and tap “Next.”
4. Choose an Instagram video filter, and tap “Next.”
5. If your Instagram video is more than 60 seconds long, trim your clip, and then tap “Next.”
6. Select an Instagram video cover image, and tap “Next.”
7. Write an engaging caption, tag people, add a location, and select the other social networks you’dlike to share your Instagram video to. 8. Tap “Share” to publish your Instagram video.
9 Instagram Video Ideas
nowadays that you have the basics figured out, let ’ s take a front at nine different Instagram ideas that you can use to grow your business .
1. Share Something Entertaining
Give the giving of a smile. many Instagram users are just scrolling down their feed looking to be entertained. then, entertain them ! The best part is that entertaining Instagram videos are the perfect opportunity to showcase your brand personality. In turn, this helps you to deepen relationships with your followers. Plus, if you actually make your followers laugh, they ’ re far more likely to interact with the Instagram video. They might like it, share it with a friend, or leave a comment – all of which serve to boost your standing with Instagram ’ s algorithm. It doesn ’ t need to have blockbuster effects or production quality either. For example, check out this video from the dress brand Chubbies that perfectly conveys their fun, vibrant post personality .
scene this post on Instagram # chubbies A mail shared by Chubbies ( @ chubbies ) on Apr 12, 2019 at 9:02am PDT
2. Share Something Inspiring
similarly, people love to be inspired. then, create inspiring video that will inspire and motivate your followers to feel better, go after their dreams, and get more out of life – without being besides bum. These types of Instagram videos are a arrant way to showcase your mark values and let followers know what you care about, and they should resonate profoundly with your target audience. here ’ s a fantastic model of how Nike used an Instagram video to inspire and resonate with its female followers .
3. Tell a Story
Stories are a brawny means to connect with people. From a young historic period, we learn fables, fairy tales, and stories – it ’ mho what makes us human. The celebrated copywriter and salesperson Gary Halbert once said, “ Do you know what is the most-often missing component in a sales message ? It ’ s the sales message that doesn ’ thymine tell an concern story. Storytelling … adept storytelling … is a vital component of a marketing campaign. ” In this Instagram video, watch-brand Daniel Wellington shares a fib from post ambassador and actor Drew Ray Tanner .
4. Teach Something
You can besides create an Instagram television to share and teach your followers something modern related to your brand. If you sell fitness gear, you could parcel workout routines. If you sell makeup products, you could offer makeup tips. Whatever your clientele does, there ’ ll be something you can teach your followers. It doesn ’ t have to be a skill either. You could besides plowshare wisdom, advice, or a challenging idea. Let ’ s expect at a big example from the apparel mark So Worth Loving. This brand is all about promoting sleep together, compassion, and acceptance.
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5. Promote Your Existing Products
You can besides create Instagram videos to promote your existing products, which can be fabulously effective. There are tons of different ways to do this. You could get technical foul and show the ins and outs of your intersection ’ sulfur best features. You could show your products being used out in the world. You could besides contribution a customer review or tribute of a specific merchandise. In this short video, Herschel Supply showcase their Nova backpack as part of their summer intersection stove .
6. Tease and Launch New Products
Instagram is a great position to promote new product launches. You can use Instagram Stories to share teasers for an approaching product or line. You could create mini-trailers to showcase your merchandise ’ sulfur benefits and features. then, you could launch the merchandise on Instagram Live to build ballyhoo and pastime. Check out this merchandise launch video recording from razor and cosmetics stigmatize Dollar Shave Club .
7. Share a Behind-the-Scenes Video
It ’ randomness always interesting to find out what goes on behind close doors. so, why not take your followers on a travel into the inner workings of your business or life ? This is a great way to deepen your customer relationships and physique brand trust. And don ’ t be afraid to get personal – authenticity and transparency are key. In this exemplar, fitness apparel brand Gymshark offers its Instagram followers an exclusive behind-the-scenes look into its celebrated pop-up book events .
8. Promote a Sale or Promotion
Promoting a rebate is a flying and mighty way to boost sales. however, make indisputable to do so meagerly. constant sales can devalue your post and reduce the affect of urgency and scarcity tactics. In this Instagram television from Luxy Hair extensions, the trade name promotes a $ 10 discount rate to coincide with promenade .
9. Conduct a Poll or Ask a Question
Instagram videos can besides be a big way to gather feedback from your followers while besides promoting your products. You can use the dedicate Instagram Stories poll or question stickers to make it easy for your followers to interact with your Instagram video recording. here ’ s a great model from Kylie Cosmetics that invites followers to parcel their opinions in the comment incision .
8 Instagram Video Tips
now that you have some ideas under your belt, let ’ s take a look at eight tips to bear in mind when creating and sharing Instagram video .
1. Get Comfortable With Vertical Video
Although horizontal video looks and feels more natural, the direction that people consume television on mobile devices is changing the landscape of video. In early words, vertical video is taking over. A humongous 57 percentage of video views worldwide come from mobile devices. Plus, mobile devices are held vertically 94 percentage of the time. And Instagram is a mobile application. What ’ s more, IGTV and Instagram Stories are strictly erect formats. so, if you ’ ra not already comfortable with vertical television, it ’ sulfur time to hop on the bandwagon .
2. First Impressions Count
There ’ s an incredible sum of matter to and engaging contented on Instagram. therefore, why should your followers watch your Instagram video recording when there ’ s an space sum of alternatives available ? You have to earn their attention. When a exploiter is scrolling down their feed, you only have a split second to catch their attention and entice them to watch and engage with your Instagram video recording. thus, make sure the first few seconds of your Instagram video are compelling and attention-getting. here ’ s a great exemplar of a powerful beginning from camera makers GoPro. The opinion from the top of the batch tempts us and makes us want to see what happens next .
3. Don’t Always Rely on Sound
many people watch social media videos without listening to the sound. In fact, a massive 85 percentage of Facebook video is watched without sound. What ’ s more, Instagram feed videos play automatically – without sound. Users have to tap the television to enable the sound, and the majority just won ’ t bother. In early words, you need to make sure many of your video recording sour merely equally well without strait. For example, most of GoPro ’ s video recording work fine without strait because they feature action shots. however, when your Instagram television feature people talking, it ’ randomness often a well idea to add captions like in this video from Oberlo ’ mho Instagram report .
4. Brand Your Instagram Videos
Branding is an effective way to stand out from your rival ’ randomness Instagram video. A potent brand aesthetic requires consistency over time. By sticking to the like colors, fonts, style, shade, and formats, your Instagram video will begin to feel more familiar to your followers. One of the simplest ways to do this is to use Instagram templates. Your branding doesn ’ t want to be extraordinary either. For example, Shopify has chosen to end each Instagram video with its logo .
5. Use Apps to Edit Your Instagram Videos
There are countless amazing Instagram apps that can help you create incredible Instagram video recording. You can use apps to edit video clips together, add captions to your videos, or create templates for stigmatize. hera ’ s a list of five perplex video editing apps for Instagram .
- Clipomatic : Allows you to add captions to your videos .
- Jump Rope : arrant for creating “ how-to ” video .
- Adobe Premiere Clip : capital for automatic pistol video edit .
- KineMaster : Enables you to create multicam edits on the move .
- PicPlayPost : amazing for creating video collages and acapella videos .
For recommendations, check out our guide to 29 life-changing Instagram Story apps .
6. Use Stickers, GIFs, Emojis, and More
Instagram provides tons of tools to help you keep your consultation engaged, such as GIFs, textbook overlays, stickers, emojis, and other design elements. For case, overlaying text onto Instagram stories can help drive home the message you want to convey. Or why not use the “ Sound On ” dagger to prompt viewers to turn the heavy on ? As mentioned, the poll and doubt stickers can be fabulously useful when trying to boost battle on Instagram. In the Instagram Story below, watch as post MVMT uses a text overlay, emoji, and the poll gummed label to engage viewers .
7. Pick an Eye-Catching Cover Photo 7. Pick an attention-getting Cover Photo
When you upload an Instagram video recording, you have the option of choosing a report photograph. This is important. Although Instagram videos autoplay in the feed, your cover photograph is creditworthy for enticing viewers to tap and watch your videos in IGTV. After you ’ ve exhausted ages creating the perfect Instagram television, don ’ t fall at the last vault by using a bad screen photograph. so, don ’ t just pick a random skeletal system from your video. Take the time to choose a bang-up prototype. You should besides make certain that your Instagram television brood photograph intelligibly represents the overall message and content of the video recording – no one likes clickbait. Take note from Calvin Klein ’ second Instagram video cover photograph, which are childlike and invite .
8. Put Your Instagram Insights to Use 8. Put Your Instagram Insights to Use
If you ’ rhenium not putting your Instagram Insights to use, you ’ re missing out. This free analytics cock is available to every Instagram business profile, and it will reveal how your Instagram video recording and pictures are performing. When you check your Instagram Insights regularly, you ’ ll be able to tell what works and what doesn ’ triiodothyronine. It ’ ll be clear which type of Instagram videos your followers enjoy the most, and you ’ ll be able to spot clear trends. then, you can do more of what works and less of what doesn ’ t. The result ? Your following will grow and people will engage with your contentedness more. To access Instagram Insights you need to have a business profile. For more help, check out our scout on how to use Instagram Insights to fuel emergence .
Instagram video recording market is an effective way to reach your target market and grow your business. But it can be difficult to stand out from the crowd. To do indeed, you need to consistently share compelling Instagram video recording that betroth and delight your target audience. entertain and inspire your followers, teach something, promote your products, and engage viewers immediately with questions and polls. When creating Instagram video, behave in thinker these eight tips :
- Get comfortable with creating erect videos – most users hold their devices in the upright side .
- focus on the first few seconds of your video recording – you need to catch people ’ second attention and entice them to watch .
- Don ’ t trust on phone – run videos autoplay without reasoned, and many viewers watch videos without the healthy on .
- Brand your Instagram video – develop a coherent brand look to make your videos stand out and feel familiar to your followers .
- Take advantage of apps – there ’ s batch of apps that can help you to create incredible Instagram video .
- Use GIFs, stickers, emojis, and more to engage viewers .
- Take some time to choose a great Instagram television cover photograph – people judge books by their covers.
- Put your Instagram Insights to use. These analytics can provide invaluable data about how to improve your Instagram television contentedness and strategy .
last, don ’ thyroxine forget to have fun ! When you enjoy creating video and engaging with your consultation, you ’ ll about surely put more time and feat in. Plus, you ’ ll develop more genuine and authentic customer relationships .
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