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As a brand or business, building credibility with your on-line hearing should be separate of your overall market strategy. Besides building our a exhaustive message scheme, how can you prove that you are who you say you are ? That ’ mho where Facebook confirmation enters the painting, with a blue checkmark giving a clear differentiation between an authentic page and a page created by fans or imposters .
Getting verified on Facebook is a must for Pages and profiles that are well-known and highly searched that may besides be highly susceptible to being replicated or parodied. This includes populace figures, brands and companies to name a few .
In this military post, you ’ ll discover some all-important steps on how to get verified on Facebook vitamin a well as a few extra details to give you a thorough understand of how Facebook confirmation works. Let ’ s get started .

What does being verified mean?

Before we get into the action of Facebook verification, you ’ ll want to know what it means to get verified on Facebook in the first put and why it is then important.

As we briefly touched on earlier, businesses and public figures may frequently see people creating Pages and profiles exchangeable to theirs – whether it ’ s to imitate them or to build a fan community. even if there ’ s no malicious purpose behind those Pages and profiles, there ’ south distillery a huge risk of other Facebook users mistaking them for the substantial thing .
A Facebook verification checkmark provides credibility to official pages and puts a clear distinction between the substantial Pages and the Pages run by fans or imposters .
In addition, Facebook prioritizes verify profiles and Pages in its search results. therefore Facebook verification ensures that your page prominently shows up at the top of relevant searches, which could far improve your reach. See how the official control page for Workday gets top priority when you search for the company diagnose on Facebook .
Facebook search result showing verified page for Workday

Blue vs. gray checkmarks: What’s the difference?

While we ’ re familiar with the amobarbital sodium Facebook verification scar, you might have noticed some gray checkmarks ampere well. What do these mean and what ’ s the deviation between the two ? Let ’ s take a look :

Blue checkmark

The amobarbital sodium checkmark or confirmation badge on Facebook is for people or Pages that are of public pastime. Think large companies, democratic brands and celebrities .
Examples of verified Facebook pages with blue checkmarks for Bill Gates and Business Insider

Gray checkmark

The grey checkmark or verification badge on Facebook is for Pages that are still authentic but preceptor ’ thymine meet the public pastime qualification. For case, a local mercantile establishment of a countrywide retail chain could have a gray checkmark. This is ideal for belittled and local anesthetic businesses and organizations a well as businesses with multiple outlets in different cities .
But Facebook made an update that removed the gray confirmation badge in October 2019. This meant that humble and local business owners would need to go through extra steps to have their Pages verified on Facebook .

Who can get verified on Facebook?

Although in theory, anyone can get verified on Facebook, they have to meet nonindulgent confirmation criteria in order to get approved. Besides following the ship’s company ’ sulfur terms of service, your explanation should be :

  • Authentic – It should represent a real person, entity or business.
  • Complete – It should be active and have all the necessary details such as an “About” section and a profile photo. In addition, it should have at least one post.
  • Notable – The person, entity or business it represents should be well-known and get plenty of searches. Facebook is more likely to approve your application if multiple news sources and publications feature the account.
  • Unique – It should be the unique presence of the person, entity or business it represents. Facebook only verifies one account per business or person, with the exception of language-specific accounts. And note that it doesn’t verify accounts for general interests. For example, it won’t verify a Page dedicated to healthy food but it will verify a page representing a registered publication that’s dedicated to healthy food.

The above requirements are entirely the plain minimum and don ’ t necessarily guarantee that you ’ ll pay back verified. To improve your chances of getting verified, make certain that your account looks highly credible. This means regularly publishing highly instructive and hire posts alternatively of sticking to the minimal prerequisite of one stake, for case .
note that in summation to the above, Facebook may besides have other requirements to verify Pages and profiles belonging to law enforcement agencies, politicians, elected officials and city governments. Be indisputable to be logged into your Facebook account to see all of Facebook ’ s verification criteria for these types of Pages angstrom well as the contact .

How to get verified on Facebook

After ensuring that you meet the Facebook confirmation criteria, you can start the application process. Let ’ s find out the bit-by-bit process of how to get verified on Facebook :

Step 1: Open the contact form

Open the contact class to submit a verification request .

Step 2: Choose your verification type

Choose the confirmation type – whether you want to get a page or profile verified. note that although you can get your profile verified on Facebook, the approval criteria may be a short more complex. For model, you ’ ll need a significant sum of followers to prove that you ’ re worthy of the coveted aristocratic confirmation badge .
Field to choose Facebook verification type

Step 3: Select which Page or profile to verify

then select the Page you want to verify if you need Facebook page confirmation. In case of profile verification, you ’ ll need to provide your profile URL alternatively. For this exemplar, we ’ ll choose to verify a page.

Option to select the Page to verify on Facebook

Step 4: Select the category for the Page or profile

Select the relevant category for your page or profile. bill that Facebook lone provides a few class options. If none of the given options are relevant to your page, then select “ other. ”
Page category dropdown menu for Facebook verification

Step 5: Add your country

Select the country from which the ship’s company, entity or person originates .

Step 6: Attach appropriate personal or business identification information

This is where the procedure differs if you are applying for verification for a person or a business .
If the explanation you want to verify represents a person, Facebook requires a valid photograph ID showing the name and date of give birth of the individual. You can provide a photograph of your driver ’ sulfur license, pass or national identification calling card .
For accounts representing businesses, organizations and other entities, you ’ ll need to provide one of the following documents bearing an official seal or water line :

  • Phone or utility bill of the organization
  • Certificate of formation
  • Articles of incorporation
  • Tax/tax exemption documents of the organization

field to upload photo as identity proof for Facebook verification status

Step 7: Explain why you want verification

After that, Facebook will ask you to provide a reason why your page or profile should get verified. For this section, try to provide some information about why you need a verification badge to make your report stand out .
possibly it ’ randomness of public interest, so you ’ ll want to plowshare links that can prove your account ’ second luminary. For exemplify, you could link to features or mentions on reputable news publications .
Or possibly you want to get verified on Facebook because your report is at risk of losing credibility due to imposters. If you ’ ve already seen imposter accounts popping up, you could include links to prove your claim .
fields to justify why your Facebook Page should get verified
You could besides include links to your other accounts to show your massive social media presence or add more comments if you wish .

Step 8: Submit the form

After filling out all the details in the contact form, click on the “ Send ” clitoris at the bottomland of the page. This completes the application process .

How long does it take to get verified?

The meter taken to get verified on Facebook differs from account to account. Although Facebook doesn ’ t specify the typical timeframe, you could get a answer deoxyadenosine monophosphate soon as 48 hours or wait up to 45 days. It may take longer to verify accounts representing businesses as the Facebook team will have to manually review your documents to confirm their authenticity .

What happens if Facebook rejects my application?

Keep in mind that meeting the basic verification criteria doesn ’ deoxythymidine monophosphate guarantee that you ’ ll make verified. Facebook might hush reject your application without specifying a reason. When this happens, you ’ ll have the option to reapply for verification after 30 days. But make sure you put in extra campaign to improve your chances of getting verified this prison term rung .
here are the possible following steps in lawsuit Facebook rejects your application :

  • Reach out to Facebook support and try to get more information about why your application was rejected. In case you can get this info, you’ll know exactly what you need to do to get verified the next time you apply.
  • Create more high-quality content and maintain a regular posting schedule while ramping up your Facebook marketing efforts.
  • If you have brand accounts on other social networks, make sure you boost your presence there as well. This will also help you improve your chances of getting verified on those platforms.

Improve your credibility with Facebook verification

Considering all the steps involved in getting verified on Facebook, you might wonder whether it ’ s worth all the feat. But keep in beware that a blue verification badge could make all the difference for your page or profile credibility. It could even improve your visibility in relevant Facebook searches .
therefore make the most of the tips given above to get verified on Facebook. And if you want to see more achiever on the platform, don ’ triiodothyronine forget to brush up your skills on how to use the Facebook Business Manager .