however, Facebook Ads Manager can look intimidating at a first glance. But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. In this post, we ’ ll partake everything you need to know to get familiar with Facebook Ads Manager, including how to manage and analyze your Facebook ads, and create in-depth ad reports your team will love. Let ’ s jump in .
How to Navigate This Guide
This guide is broken down into five independent chapters. Feel release to skip to the chapter that is most relevant to your needs. Chapter 1 : Getting started : All you need to get up and running with the Facebook Ads Manager dashboard. Chapter 2 : Creating and editing Facebook ads : How to create and edit Facebook ads using Facebook Ads Manager. Chapter 3 : Facebook Ads Reporting : How to find particular campaigns, ad sets, or ads and the relevant data for your coverage. Chapter 4 : Understanding the performance of each Facebook ad : How to take a more in-depth expression at each of your campaign, ad set, or ad and find out how each of them performing. Chapter 5 : Other useful features and relevant resources : A brief look at respective other capital features for Facebook advertising and a list of resources on Facebook advertise. chapter 1 :
Getting started
Where to find Facebook Ads Manager
To get to your Facebook Ads Manager, you can head to the left sidebar and snap on the “ Ad Center ” drop-down arrow of any Facebook page, choose “ All Ads ” from the drop-down ( or you can use the Facebook Ads Manager mobile app, which we will mention below ), and click on “ Ads Manager “ at the bottom of the page ( shown in the screenshot under ) .
You will be brought to your Facebook Ad Accounts page where there will be a flying overview of your ad report ( mho ). If you have access to more than one ad score, here ’ second where you can select which history to manage, excessively .
alternatively, you can head to https : //www.facebook.com/ads/manager. You will be brought immediately into the Facebook Ads Manager of your personal ad account. If you manage more than one ad account and want to switch to another ad explanation, you can use the account drop-down menu to make the interchange .
How to get your teammates set up on your Ads account
If you wish to let your teammates manage and create Facebook ads with your ad explanation, you ’ ll need to grant them access to the ad account and assign them the appropriate advertise roles. here are some quick steps to do that :
Step 1: Navigating to Ad Account Settings
Click on the hamburger menu icon, hover over “ All Tools ”, and choose “ Ad Account Setting ”. ( If you do not see this option, you might be in your Facebook Business Manager. You would want to click on “ Ads Manager ” first gear and then follow the steps mentioned earlier. )
Step 2: Add a User
Select “ Account Roles ” on the leave column and snap on the “ Add a User ” button to add a teammate to the ad report .
Step 3: Assign the appropriate role
The concluding step is to select the appropriate function for your teammate .
here are the respective roles and their respective advertising permissions : An “ Analyst ” can see lone your ad performance. This function is bang-up for person who alone needs to access your Facebook ads data and make reports. An “ Advertiser ” can see and edit your ads and create ads using the requital method acting associated with your ad report. This function is desirable for person needs to create ads on your behalf but not have access to the payment details ( e.g. a freelance seller or a partner agency ). An “ Admin ” can edit the requital details and manage the roles, on top of everything an “ Analyst ” and an “ Advertiser ” can do. This role fits person who needs to manage access permissions to the ad account, charge, requital details, and ad spend limit .
Tip: Facebook Page roles, Facebook Business Manager roles, and ad score roles are not the same. even if you are the admin of your company ’ randomness Facebook Page or Business Manager, you might not have access to your caller ’ s ad report .
Finding your way around the Facebook Ads Manager dashboard
You ’ ll be able to manage every aspect of your Facebook ads experience through your Facebook Ad Manager dashboard. There ’ ra a lot of things on it ! This is where to find all the essential tools, menu, and buttons .
We ’ ll get into the details of these options in the chapters below. Feel free to click on the quick links above to jump to the relevant segment or use CTRL+F or CMD+F to find any demand phrase you need.
Find your way around Facebook Ads Manager
here ’ s a promptly run-through of the key options on acme navigation bar : Menu : Facebook recently updated the splashboard and moved most options into this menu. Clicking on the ground beef menu picture brings up all the Facebook advertise options such as Ads Manager, Power Editor, Ad Account Settings, and more. Search : The search bar allows you to search for your campaigns, ad sets, ads, and frequently Asked Questions ( FAQs ). Business Notifications : click on the globe icon shows you entirely the notifications of your Facebook Pages. Your Pages : click on the masthead picture allows you to quickly access any of your Facebook Pages. Help : Behind this option, you can access Facebook advertise tips, FAQs, and ads glossary. —
chapter 2 :
Creating and editing Facebook ads
How to create ads using Facebook Ads Manager
Creating ads with the Ads Manager couldn ’ t be easier ! To get started with creating an ad, simply click the big green “ Create Ad ” button in the upper-right corner of your Facebook Ads Manager .
once you click to create a fresh ad, you ’ ll have the choice of 15 unlike ad objectives, such as promoting your Facebook foliate, getting installs of your app and boosting your posts. To learn more about each of these and best practices, cluck below to visit dispatch lead to Facebook advertise .
How to edit ads using Facebook Ads Manager
There may be times when you want to edit your Facebook ads. For exemplar, you might notice a misprint in your ad merely after creating the ad. Or an ad set is performing well, and you want to increase its budget. To edit an existing Facebook campaign, ad jell, or ad, levitate over the ad name and click on the edit icons. A popup will slide in from the justly, where you can edit the crusade, ad adjust, or ad .
A cool feature of Facebook Ads Manager is that it allows you to edit multiple Facebook campaigns, ad sets, or ads at once. To bulk edit a group of campaigns, ad sets, or ads, check the boxes in the first column and choose “ Edit ” on the navigation bar that ’ vitamin d appear above. For campaigns, you can
- edit the campaign name
- set a campaign spending limit (optional)
- switch the campaign on or off
For ad sets, you can
- edit the ad set name
- edit the ad placement
- edit the budget and schedule
- edit the target audience
- edit the optimization and delivery (i.e. what your ad set is optimized for)
- switch the ad set on or off
For ads, you can
- edit the ad name
- edit the destination (i.e. the Facebook Page where your ad is coming from)
- edit the creatives of the ad (image, text, link, Call-To-Action)
- switch the ad on or off
While it ’ sulfur capital to be able to edit your ads, Jon Loomer advised against editing ads to split test the ads :
A Caution on Editing Ads
Some advertisers will use this feature to split test ads. An ad isn’t working, so they change the copy or imagery. I’d consider this a very bad idea.
First, Facebook will distribute your ad partially based on the response it is receiving. If you completely change the copy and imagery, people are bound to react to it differently.
Second, this messes up Facebook reporting. When was your change made? Was it the reason for the change in performance of the ad?
If you are completely changing your imagery or messaging, I encourage you to create a separate ad. Especially if the ad has already run for a while.
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chapter 3 :
Facebook Ads Reporting If you have set social media goals for your business, you ’ d want to see how your Facebook ads are performing against your goals.
For exercise, if you are using Facebook ads to drive signups for your product, you might be curious to know which ad in your campaign is driving the most signups, how many people signed up through those ads, and how much each signup cost you. Through Facebook Ads Manager ’ s ads and stats filters, you will be able to find out all that and create neat reports for your team.
Ads filters: Finding the relevant campaigns, ad sets, or ads
Facebook provides four quick ways to filter through and search for specific ads or groups of ads :
- Search
- Filters
- Date range
- Ad tier
Search : You can search for your ads by :
- Campaign Name
- Ad Set Name
- Ad Name
- Campaign ID
- Ad Set ID
- Ad ID
Filters : You can filter your ads by :
- Saved Filters – Filters you have created and saved previously
- Delivery – The status of your ads
- Objective – What your ad is optimized for (e.g. Brand awareness or conversions)
- Buying Type – How you pay for your ads (e.g. Auction or fixed price)
- Placement – Where your ads appear (e.g. Facebook right column or Instagram)
- Metrics – Specific measures for your ads (e.g. Lifetime spent less than $50)
- Date Updated – When your ads were last updated
Date range : These are the data ranges you can select :
- Lifetime
- Today
- Yesterday
- Last 7 days
- Last 14 days
- Last 30 days
- Last month
- This month
- Custom
Ad Tier : The option to filter by ad tier ( i.e. campaigns, ad sets, or ads ) is separated from the above three options. It is located just above the report table in the dashboard towards the leave side. Using this drop-down, you can toggle between :
- All Campaigns
- All Ad Sets
- All Ads
You can apply multiple filters at once. For example, you can search for all your ad sets with the objective of “ Conversions ” and life spend of less than $ 50 in the last 30 days. If you use these fix of filters regularly, you can choose to save them as a custom percolate for quick access in the future. The button is located to the right of the grey filter cake .
Stats filters: Getting the important data for your ad reporting
Facebook provides you with a wealth of data for all your ads and a potent system to customize the report table to show data that ’ s important for your report. The two main ways to customize your report table is through Columns and Breakdown .
Columns
To help you find the relevant data quickly, there are respective presets of column you can choose from :
- Performance: Results, Reach, Costs, Amount Spent, etc.
- Delivery: Reach, Frequency, CPM, Impressions, etc.
- Engagement: People Taking Action, Reactions, Comments, Shares, etc.
- Video Engagement: Impressions, 3s Video Views, Cost per 3s Video Views, etc.
- App Engagement: Mobile App Installs, Mobile App Actions, Cost per Mobile App Install, etc.
- Carousel Engagement: Reach, Frequency, Impressions, Clicks, etc.
- Performance and Clicks: Results, Reach, Cost, etc.
- Cross-Device: Website Actions, Mobile Apps Install, Website Action, Conversion Value, etc.
- Messenger Engagement: Link Clicks, Messaging Replies, Blocked Messaging Conversations, etc.
- Offline Conversions: Purchase, Purchase Conversion Value, Cost per Purchase, etc.
If none of these presets suits your needs, you can either promote customize the presets or create your own presets from cancel by choosing “ Customize Columns… ” in the Columns : performance drop-down .
A pop fly will appear, and you can deselect or select more metrics ( or column ) according to your needs .
The datum in the report table can be sorted by clicking on the head for each column. If you are unclear of what the metric is, brood over the “ i ” beside the measured, and a popup with explanations will appear. You can toggle between “ Overview ”, “ Details ”, and “ Related ” to find out more .
Breakdown
You can get more insights into your Facebook ads by breaking down the data far. You can break down the data by :
- Delivery (e.g. Age, location, or platform)
- Action (e.g. Conversion device, destination, or video view type)
- Time (e.g. Day, week, or month)
You ’ re able to select up to one criterion from each section ( e.g. one from Delivery, one from Action, and one from time ). For exemplar, you can see the results of your ads broken down by old age categories, devices, and weeks. Tip: When you hover over a standard, Facebook will provide an explanation for it. This is an case of how your report table could look like after selecting the appropriate columns and breakdown :
Exporting, sharing, and saving Facebook Ads reports
once you have found the data that you need for your report card, you can export, partake, or save them as a report .
- Export: You can download the data as an Excel or CSV file.
- Share: This option gives you a link to the view of data you created, which you can share with people who has access to your ad account.
- Save: This button is separated from the Export and Share options. It is located near the upper-left corner of the dashboard. You can use reports to easily save views of data to come back to later or schedule an email to send the report to you automatically every day, week, or month.
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chapter 4 :
Understanding the performance of your Facebook Ads To create more effective Facebook ads, you might want to analyze the performance of your individual Facebook ads. Facebook Ads Manager allows you to drill down to each of your campaigns, ad sets, or ads, providing more detailed data such as results over clock time and demographics breakdown. To do so, click on the name of the ad. You can besides select and view multiple campaigns, ad sets, or ads by using the checkboxes in the inaugural column. This is what you would see when you view a political campaign :
The insights graphs section contains graphs that visualize your ad ’ mho data to give you an at-a-glance overview. There are three tabs — Performance, Demographics, and Placement .
The Performance check shows you the performance of your ad over your selected date range. There are three preset graph, showing the results of your ad according to its objective, its reach, and the entire total exhausted. You can besides customize the graph to compare two metrics of your choice. The Demographics tab key shows you the sex and old age breakdown of the data of your ad. You can toggle to see the breakdown of the ad results, impressions, reach, and sum spend. ( tap : impression is the total of times the ad is seen, while strive is the number of people who saw the ad. ) The Placement tab key shows you how your ad performed across different platforms ( eg. Facebook or Instagram ) and placements ( eg. Facebook desktop right column or Instagram mobile News Feed ). You can view data like ad results, impressions, reach, and come spent across platforms. The summary section gives you a compendious of your ad such as delivery, objective, the sum spent today, and total schedule. There are besides options to toggle your ad on or off, edit your ad, create a alike ad, or delete the ad .
The reporting table is like to the matchless on the main dashboard. The only remainder is that it doesn ’ t indicate you all your Facebook ads. If you are viewing a campaign, it shows you only the ad sets or ads in the campaign. If you are viewing an ad located, it shows you only the ads in the ad set. If you are viewing an ad, it shows you lone the ad .
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chapter 5 :
Quickfire overview of other utilitarian features hera are some features outside of the Facebook Ads Manager, which might be utilitarian to you. They are accessible via the menu button in the upper-left corner of your Facebook Ads Manager .
Audience Insights
Audience Insights is a cock to help you learn more about your target audience with aggregate information about the hearing ’ s demographics, location, behavior, and more. For exercise, if you are curious to learn more about people who liked your Facebook Page, you can add select your Facebook Page under the “ People Connected to ” section on the leave. Audience Insights will show you their demographics, the Pages they liked, their location, and more. If you are acute to reach this hearing, you can hit the green “ Create Ad ” button to create an ad targeting this audience .
Power Editor
Power Editor is for those who wish to create large amounts of ads at a go and want to have specific control over how the ads are served. You can access the power editor through the Facebook Ads menu, under “ Create & Manage ” .
Pixels
Facebook pixel is respective lines of code that enable you to leverage the actions people take on your web site to create better Facebook ads. By placing the pixel code in the header of your web site, you can track conversions on your web site, optimize your ads for conversions, and remarket to people who have visited your locate or taken particular actions on your web site. To create your Facebook Pixel and path conversions, pass to “ Pixels ” through the Facebook Ads menu, under “ Assets ” .
Relevant resources
As I mentioned earlier, there are so much to learn about Facebook ads. I know I haven ’ deoxythymidine monophosphate been able to cover everything about Facebook ad. If you are interest in learning more and diving bass into Facebook advertise, here are some tools and resources you might find useful :
Facebook Ads Manager mobile apps
If you want to manage your Facebook ads on the go, Facebook has created a Facebook Ads Manager app for io and Android. With the app, you can create ads, manage your campaigns, get notifications about your ad performance, and check the metrics of your ads. For more Facebook advertising tools, Neil Patel has written up a big list of 11 Facebook ad tools that ’ ll save you time and money .
Facebook’s Creative Hub
Facebook ’ s Creative Hub is one of its latest tools for advertisers and marketers. It allows you to create mock-ups of ads, preview them as though they are populate on a Facebook News Feed or Instagram Feed, and collaborate and share ideas with your team. It besides has an Inspiration Gallery for you to discover how other businesses are using the assorted ad formats such as carousel and 360 video. You can get depart creating your mock-ups here .
Facebook advertising tips
Facebook has created a resource of tips and recommendations for improving the quality of your Facebook ads. It covers everything from writing your ad transcript to creating videos for the mobile feed to getting the most out of the Facebook pixel. You can find this resource here. Getting the right specification and sizes for your ad visuals is crucial for your ad to perform. We know that these can change quite frequently thus here ’ re the latest Facebook ad specification and sizes — in full updated for 2017 .
Over to You
Thanks for staying with me throughout this guide ! Hope you have found it to be utilitarian.
With things moving therefore promptly at Facebook, I believe some parts of this guide might be outdated by the time you read it ( hopefully not ! ). If you spot any updates about Facebook ads since we published this post, we ’ ll appreciate the heads improving. We are bang-up to keep this lead up-to-date and utilitarian for you. Thank you ! And all the best for your Facebook advertising !
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