Facebook needs to be a partially of your strategy.
It ’ sulfur crucial to learn not only how to create a Facebook Business Page but besides how to use it effectively to promote your brand. We ’ ve put together our guidebook for setting up and customizing a professional Facebook page and contribution our advice for how to use that page to grow your business by engaging with your Facebook consultation.
Start with the basics
To create a Facebook Business Page, logarithm in with your personal Facebook account and go to
hypertext transfer protocol : //www.facebook.com/pages/creation/
once there, see two options : business or Brand and Community or public Figure. Click Get Started under Business or Brand .
To create a Facebook Business Page, select the Business or Brand option.
Fill out your basic business info
After you select Business or Brand, you ’ ll be asked for a page diagnose and class. Keep in thinker that you can change your category former on, but your page name is constantly.
The category you choose will determine what early fields you ’ ll necessitate to fill in. For example, if you select Restaurant, you ’ ll fill in the address and phone numbers for your placement ( south ) along with your business hours.
Add a profile photo and cover photo
social media trope size standards are important — if you use the wrong size, you could end up with awkward crop or pixelated images, therefore keep these recommended image sizes handy.
Facebook profile image size: 170 ten 170 pixels
Facebook cover photo image size: 820 x 462 pixels
Your profile movie will appear as your picture every time your page ’ mho capacity shows up in the Facebook News Feed and when you comment on early posts. ideally, this will be your ship’s company logo. Square dimensions are best, but Facebook will crop the photograph into a lap for ads and posts, then leave empty space around the edges. When you upload the image, you can preview the crop and make adjustments .
Add a Profile Image and Cover photo to your Facebook Page Cover photo – 820 x 462 pixels Your Facebook screen photograph appears across the top of your page and is a great opportunity to deliver a ocular chemical element that supports your brand, draw attention, or elicits emotion from your visitors.
According to Facebook, your covering photograph is displayed at different sizes on desktops and smartphones — 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones. In our experience, 820 pixels wide by 462 pixels tall seems to work best for both mobile and desktop. But make sure you keep important textbook and purpose elements in the center of the picture and preview how the visualize will appear on mobile and desktop.
If you don ’ t have a designer on staff to help out with images, free tools such as Canva have pre-made templates that you can customize, or you can simply enter in the customs dimensions and create your own image. You can even upload a cover video or feature a slideshow of images. For more information and fun ideas, check out our Facebook covering photograph guidebook.
Fill out your page information completely
Google indexes Facebook Business Pages, so the text you include on your profile can help you rank in ball-shaped and local search engine results. When you create a Facebook Business Page, you ’ ll see tips that guide you through filling out all your page information. If you need to go second to make changes, go to your page ’ mho About pill and chatter Edit Page Info.
here are the fields to fill out :
- Username — Adding a username makes your page easier to find because the name appears in your URL (Facebook.com/YourUserName) instead of a string of randomly generated numbers.
- Description – Let people know what your page is about in 255 characters.
- Categories – Categories can help people find your page. Choose up to three categories.
- Contact information – If you have a business phone number, website, and email address, add them here.
- Location – If you have a physical store, share your address here. You can also include a service area.
- Hours – If you are only open during selected hours, state them here.
- More – Here you can add a list of your products, price range, and a link to your privacy policy.
All of these details will appear in the About section of your Facebook page, where you can add even more information, such as your business ’ floor, awards, menu, etc.
Add collaborators to your page
If you plan on sharing your Facebook market duties with a team, you ’ ll want to grant entree and assign roles to diverse folks. To add collaborators, go to your page settings and the Page Roles section. You can type in the name of any Facebook friend or person who has liked your page. alternately, you can type in an e-mail cover associated with a Facebook account. Either direction, you must be Facebook friends with anyone you add as a collaborator.
Role options include :
- Admin – Complete and total access to everything.
- Editor – Can edit the page, send messages, and post as the page, create Facebook Ads, see which admin created a post or comment, and view insights.
- Moderator – Can respond to and delete comments on the page, send messages as the page, see which admin created a post or comment, create ads, and view insights.
- Advertiser – Can see which admin created a post or comment, create ads, and view insights.
- Analyst – Can see which admin created a post or comment and view insights.
Optimize your Facebook Business Page
once you fill out the basics, you can further optimize your page with customization options. While on your page, pawl on the More drop-down menu and choose Edit Tabs. From there, you can select templates that cater to different types of businesses such as Nonprofit, Shopping, Services, Restaurants & Cafes, etc.
Each Facebook Business Page template has preset buttons and tabs that cater to different types of businesses.
Schedule a baseline of Facebook posts before promoting your page
While it ’ randomness tempting to share your professional Facebook page the second you finish creating it, we recommend you get some contentedness fix before you start inviting all your friends to Like the page.
Before you promote your foliate, publish three to five posts and have at least another week ’ s deserving of contentedness planned out and scheduled. experiment with different types of social media content such as video recording, images, light textbook posts, long text posts, links, Facebook Lives, Facebook Stories, etc.
In 2020, condition ( text ) posts earned the highest average employment rates, but it ’ randomness significant to use a compass of post types so you can appeal to a larger audience. Remember — the more much people engage with your content, the more frequently your posts will show up in their News Feed, so figuring out what types of content your fans interact with is key.
When your foliate is promotion-ready, link to it on other social media networks and your web site, and then invite friends to Like the page. If you have page collaborators, they can send invites to their friends as well.
Get started with Facebook Page Insights
As of June 30, 2021, Facebook shut down the Facebook Analytics tool, which allowed you to build reports for both Facebook business pages and Instagram business accounts. however, Page Insights are still available.
When you look at your Facebook business foliate, you ’ ll see an Insights check on the left side of your Facebook menu, between Notifications and Publishing Tools. At the top of the Insights page, you ’ ll see your stats such as Page Likes, Post Reach, and Engagement for the workweek, along with a comparison to the same stats from last week .
Buffer’s Facebook Page Insights. Facebook Insights besides gives you a closer count at audience demographics such as age, sex, and location. Plus, you can check what days and times your fans are on-line by going to Page Insights then Posts. There ’ south no single best fourth dimension to post on Facebook, but posting when your fans are active voice on-line is a great start. For more guidance on scheduling posts at optimum times, check out our scout for finding the best times to post on Facebook for your trade name .
Buffer’s When Your Fans Are Online tab. For more in-depth insights, use Buffer ‘s analytics dashboard to dig into how each individual post performs. not merely can you monitor key metrics such as employment rates and total strive, but you can besides build and contribution customs reports that align with your business ’ social media goals.
Keeping track of how your content performs helps you continuously cater your message to your audience ’ south preferences. For exercise, you might discover that your employment rates are highest on television posts, but your textbook posts get the highest number of shares. so, if you ’ re looking to boost date, you ’ five hundred focus on sharing more videos, and if you ’ re trying to increase post awareness, you ’ five hundred include more text posts.
Take a peek at a Report in Buffer’s analytics dashboard.
Once you ’ ve got the hang of Facebook Analytics, check out our sociable media for small business scout to learn how to use those insights to fuel your Facebook commercialize scheme.
Manage your Facebook Business Page with Buffer
Learning how to create a Facebook Business Page is just the first measure. once you have your page, it ’ randomness all-important to be coherent with your content. You don ’ thymine want to spend all that time customizing your page and construction up your following and then only post sporadically.
Rely on Buffer to manage your Facebook post schedule and analyze your results, all in one seat. Get started nowadays with a free trial .
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