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    2014 was responsible for a fortune of quality pop— Lana Del Rey, Jessie Ware, Lykki Li, Tove Lo —ALL among them. Another one of 2014 ’ s pop queens—lovable 6 ’ 1″ New York ( by manner of Australia ) -based singer/songwriter, Betty Who, whose delicious debut, Take Me When You Go would surely have been in my crown 5 Pop Albums of the year ( if I had time to make lists ). fortunately, plenty of early publications included it sol I didn ’ thymine palpate bad. Well, it ’ randomness been a little less than 2 years since the release of her introduction and Betty Who is preparing to slay hearts all over again, with her latest— ” I Love You Always Forever, ” out now ( iTunes ). Listen below .

    Produced by long-time collaborator and friend, I Love You Always Forever” is a sparkling cover of a song originally released by Welsh singer/songwriter Donna Lewis back in 1996. While not drastically different from the original, Who’s version (thanks largely to Thomas’ skilled hands) does JUST enough to make the song sound fresh and current. With a song as identifiable and synonymous with 90s pop as “I Love You Always Forever,” sticking close to the original was the right move. There’s honestly not much you could, or frankly SHOULD do to change it. The chorus is the most recognizable part of the song. Who’s hazy acapella draws you in from the first note, lulling the listener into a sort of nostalgic trance before the production swells around her. For the most part,  Thomas and Who leave the song’s trademark, syncopated melody untouched, rather injecting it with a little bit of 2016 freshness—lustrous, shimmery synths, some minor but effective vocal effects, and of course Betty Who‘s dreamy vocals. I love it.
    Produced by long-time confederate and acquaintance, Peter Thomas ( Selena Gomez, Hilary Duff ), “ ” is a sparkling cover of a sung originally released by Welsh singer/songwriterback in 1996. While not drastically different from the original, Who ’ south adaptation ( thanks largely to Thomas ’ skilled hands ) does JUST adequate to make the song strait fresh and current. With a song as identifiable and synonymous with 90s pop as “, ” sticking near to the original was the right move. There ’ s honestly not much you could, or honestly SHOULD do to change it. The choir is the most recognizable function of the song. Who ’ sulfur brumous acapella draw you in from the first note, lulling the hearer into a sort of nostalgic trance before the production swells around her. For the most separate, Thomas and Who leave the song ’ randomness hallmark, syncopated melody untouched, preferably injecting it with a fiddling act of 2016 freshness—lustrous, shimmery synths, some child but effective vocal effects, and of run ‘ s dreamy vocals. I love it. In an interview with SPIN, Who makes it clear ; “ I Love You Always Forever ” is not her sophomore album ’ south beginning individual, telling the magazine, “ I ’ m such a writer. I ’ m such an artiste that I ’ m so concerned about putting out my report specifically, and this is Donna ’ s fib. For me, it ’ sulfur redirected attention, wanting to go, ‘ Hey guys, I promise I ’ megabyte not dead. ” That said— ILYAF IS the first taste of raw music we ’ ve listen from Betty Who since her debut album, so fans are no doubt going to be excited. Who was set to perform the song alive for the first time this past weekend at Governors Ball in New York City, unfortunately weather dashed those hopes ( and mine—Betty ’ second stage set was one of my most anticipated on Sunday ) as Day # 3 of the music festival was formally cancelled. here ’ sulfur hoping she performs this 90s-inspired pop jewel at one of her approaching dates .
    Betty Who's latest single, a cover of 90s hit song,
    primitively released back in May of 1996, “ I Love You Always Forever ” celebrates 20 years this year. I was 15 years old when the birdcall came out, and I remember loving it binding then. The song peaked at No. 2 on Billboard ‘ s Hot 100 Chart, held off by none-other than the “ Macarena. ” One of the most play songs of the 1990s, “ I love You Always Forever ” was the lead one off Donna Lewis ‘ debut album, Now In A Minute, and her most successful single to date ( although her 1997 contribution to the Anastasia soundtrack with Richard Marx will always hold a special place in my heart ).

    If you ’ re wondering what Donna Lewis thinks of Betty Who ‘ randomness update, she seems pleased ! Check out their recent Twitter central downstairs .


    Check out my *SPRING INTO SUMMER* Spotify playlist to hear “ I love You Always Forever ” and other seasonal worker vibes .

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